New York — Fifth Avenue

Inspired by the atmosphere of The Plaza

Polished · Warm · Cosmopolitan

100 mL / 3.38 fl oz

Bring the elegance of Fifth Avenue home.

Fifth Avenue is a refined hotel-inspired home fragrance built around bluebell, clove, jasmine, lily of the valley, wild rosehip, cashmere and amber.

It opens with a polished floral freshness from bluebell, sharpened by a subtle touch of clove. Jasmine, lily of the valley and wild rosehip create a graceful floral heart before cashmere and amber settle into a warm, elegant finish.

The result is sophisticated, inviting and unmistakably metropolitan.

A scent for grand entrances, tailored interiors, fresh flowers, polished marble and the quiet confidence of Manhattan luxury.

THE FEELING

Manhattan, dressed for the evening.

Cream marble.

Dark wood.

Fresh flowers.

Brass details.

Soft lamplight.

A beautifully tailored room overlooking the city.

Everything feels polished.

Nothing feels accidental.

That is the world behind Fifth Avenue.

Inspired by the atmosphere of New York’s legendary grand hotels, this fragrance is designed to make your home feel composed, welcoming and quietly luxurious.

Not flashy.

Not excessive.

Effortlessly New York.

WHY YOU’LL LOVE IT

Sophisticated without feeling too formal

Fifth Avenue combines delicate florals with warm cashmere and amber, creating a fragrance that feels elegant without becoming stiff or old-fashioned.

Floral without becoming overly sweet

Bluebell, jasmine, lily of the valley and rosehip create a refined floral profile, while clove, cashmere and amber add warmth and structure.

Warm without becoming heavy

The base gives the fragrance depth and richness while keeping the overall atmosphere smooth, polished and inviting.

Designed to feel expensive

The fragrance is built around layered top, heart and base notes rather than a one-dimensional room-freshener profile.

Creates a memorable first impression

Ideal for the spaces guests experience first — entrances, living rooms and entertaining areas.

THE FRAGRANCE JOURNEY

Top Notes

Bluebell · Clove

Fresh, elegant and lightly spiced.

Bluebell creates a soft floral opening while clove introduces a subtle warmth that gives the fragrance more character and sophistication.

Heart Notes

Jasmine · Lily of the Valley · Wild Rosehip

Floral, graceful and polished.

Jasmine brings richness, lily of the valley adds freshness and wild rosehip gives the heart a soft, romantic character.

Base Notes

Cashmere · Amber

Smooth, warm and refined.

Cashmere brings softness while amber gives the fragrance its lasting sense of warmth and understated luxury.

These are the supplier-listed notes for the Ritz-Carlton fragrance profile selected for Fifth Avenue.

THE MOOD

Polished · Warm · Cosmopolitan

Fifth Avenue is designed for spaces that should feel:

Elegant

Tailored

Warm

Inviting

Confident

Timeless

Think:

A grand Manhattan lobby.

Fresh flowers on polished marble.

Dark wood.

Cashmere.

Brass details.

Cocktails before dinner.

City lights beyond the windows.

THE ART OF ARRIVAL

Some places make an impression before anyone says a word.

The entrance.

The lighting.

The scent.

The sense that everything has been considered.

Fifth Avenue was created around that feeling.

A fragrance inspired by the elegance of classic New York hospitality and the energy of the city beyond its doors.

It is designed for homes that should feel collected, polished and memorable.

BEST FOR

Entryway

Create a strong first impression the moment someone steps inside.

Living Room

Give your main living space a warm, sophisticated signature scent.

Dining Room

Add an elegant atmosphere to dinners, drinks and entertaining.

Bedroom

Bring softness and warmth into the evening with cashmere and amber.

Home Office

Create a polished environment that feels composed, elevated and focused.

THE HOTEL FEEL DIFFERENCE

Home fragrance should do more than cover a smell.

It should shape the way a room feels.

Customers looking for premium home fragrance often want something that feels:

expensive

sophisticated

hotel-like

noticeable

refined rather than artificial

Hotel Feel is designed around that experience.

The fragrance becomes part of the room.

Part of the atmosphere.

Part of what people remember.

NOTICEABLE. NEVER OVERWHELMING.

One of the biggest frustrations with home fragrance is getting the intensity right.

Too weak and you barely notice it.

Too strong and the room becomes uncomfortable.

Fifth Avenue is designed for balance.

Present enough to create atmosphere.

Refined enough to remain pleasant.

Your experience will depend on diffuser type, room size and settings.

Start lower and adjust gradually until the fragrance feels right for your space.

NATURAL. REFINED. MADE FOR HOME.

Natural Ingredients
Crafted with high-quality naturally derived ingredients.

Pet Safe
Suitable for homes with pets when used as directed.

Child Safe
Suitable for family homes when used as directed.

Non-Toxic
Designed for everyday home fragrance use.

Vegan & Cruelty-Free
No animal testing.

Phthalate-Free & Paraben-Free
A cleaner fragrance choice for your home.

Long-Lasting Scent
Supplier-stated fragrance longevity of up to 24 hours.

Universal Compatibility
Suitable for compatible home fragrance diffuser devices.

The supplier lists 24-hour scent longevity and universal compatibility. Aromatherapy Essential Oil Information 3.pdfPDF

NOT SURE THIS IS YOUR SCENT?

Fragrance is personal.

That is why Hotel Feel gives you more than one way to discover your signature.

Take the Hotel Feel Scent Quiz

Tell us about your favourite destinations, interiors, moods and scent families.

We’ll help match you with the Hotel Feel fragrance that suits you best.

Find My Hotel Feel

Or Try the Discovery Set

Experience all six Hotel Feel destinations at home before choosing your full-size fragrance.

Discover All Six

CHOOSE TWO COMPLIMENTARY DISCOVERIES

Purchase a full-size Hotel Feel fragrance and choose two additional mini scents to experience with your order.

Because finding your signature scent should feel like discovery, not guesswork.

Your next stay is on us.

HOW TO USE

Add the fragrance oil to a compatible home diffuser according to your diffuser manufacturer’s instructions.

Start at a lower intensity.

Allow the fragrance to develop naturally in your space.

Increase gradually until you reach your preferred scent level.

For a sophisticated result, treat fragrance like lighting:

enough to transform the atmosphere,

never enough to overpower it.

PRODUCT DETAILS

Name: Fifth Avenue

Destination: New York

Inspiration: The atmosphere of The Plaza

Size: 100 mL / 3.38 fl oz

Product Type: Home Fragrance Oil

Fragrance Family: Floral · Spiced · Amber

Mood: Polished · Warm · Cosmopolitan

Top Notes: Bluebell · Clove

Heart Notes: Jasmine · Lily of the Valley · Wild Rosehip

Base Notes: Cashmere · Amber

Best For: Entryway · Living Room · Dining Room · Bedroom · Home Office

FREQUENTLY ASKED QUESTIONS

What does Fifth Avenue smell like?

Fifth Avenue opens with soft bluebell and a touch of clove.

The fragrance develops into jasmine, lily of the valley and wild rosehip before settling into a smooth base of cashmere and amber.

The overall effect is floral, warm, polished and sophisticated.

Is it very floral?

It is floral, but not overly sweet or delicate.

Clove, cashmere and amber give the fragrance warmth and structure, creating a more balanced and sophisticated profile.

Is it sweet?

Only slightly.

The fragrance is more warm and polished than sugary, with amber and cashmere creating softness rather than sweetness.

Is it strong?

Fragrance intensity depends on diffuser type, room size and settings.

Fifth Avenue is designed to create a noticeable but refined atmosphere rather than overpowering the room.

Start lower and adjust gradually.

Will it smell artificial?

The fragrance uses a layered top, heart and base structure designed to create a more sophisticated home-fragrance character than a conventional room spray or air freshener.

Is it suitable for someone who prefers warm scents?

Yes.

Cashmere and amber give the fragrance a warm, inviting base while the floral notes keep it elegant and polished.

Is it safe for homes with pets?

Yes.

The supplier has confirmed that the product is suitable for homes with pets when used as directed.

Always keep concentrated fragrance oil out of reach of animals.

Is it child safe?

Yes.

The supplier has confirmed that it is suitable for family homes when used as directed.

The concentrated oil itself should still be stored securely and kept out of reach of children.

Is it vegan and cruelty-free?

Yes.

The supplier has confirmed that the fragrance is vegan and cruelty-free.

Is it phthalate-free and paraben-free?

Yes.

The supplier has confirmed that the fragrance is free from phthalates and parabens.

How long will the bottle last?

Bottle life varies depending on your diffuser, intensity setting and frequency of use.

Lower settings will naturally use less oil than continuous high-intensity diffusion.

What if I am not sure this is the right fragrance for me?

Take the Hotel Feel Scent Quiz for a personalised recommendation.

Or choose the Hotel Feel Discovery Set and experience all six destinations before deciding on your signature fragrance.

Can I try other fragrances with my order?

Yes.

Every full-size Hotel Feel fragrance includes the option to choose two complimentary mini scents to discover next.

Is this an official Plaza Hotel fragrance?

No.

Hotel Feel is an independent home-fragrance brand.

Fifth Avenue is inspired by the atmosphere and feeling associated with iconic New York luxury hospitality. It is not an official Plaza Hotel product and is not affiliated with, endorsed by or produced by The Plaza.

BRING FIFTH AVENUE HOME

Bluebell and clove.

Jasmine and rosehip.

Cashmere and amber.

A polished, warm fragrance inspired by Manhattan luxury and created for homes that deserve to feel unforgettable.

FIFTH AVENUE

New York

100 mL / 3.38 fl oz

Polished · Warm · Cosmopolitan

Come home to somewhere extraordinary.